CLIENT
OneBeacon Insurance Group

SCOPE
After redesigning OneBeacon’s corporate site in 1999, I was asked to create a seamless visual-brand integration for their twelve business unit microsites. The new approach had to be flexible enough to demonstrate each businesses’ expertise, be built with expedience and align with the corporate brand.

In October 2020, OneBeacon went through a rebrand to Intact Specialty Solutions to align with their Canadian owners. At that time, their website was relaunched. However, much of the site’s architecture and design layout remained consistent to the redesign of the previous year. Below are a few examples of their business microsites.

LIVE SITES:
Intact Public Entities
Intact Specialty Property
Intact Entertainment

CLIENT
Newburyport Art Association

PROJECT SCOPE
The Newburyport Art Association is a vibrant hub where art is made accessible to all. Their mission revolves around promoting members’ artwork, providing art education for students of all ages and skill levels, and fostering a welcoming space for the visual arts. In redesigning their website, our primary objectives were to create a visually appealing platform that showcases members’ artwork while establishing a clear sense of organization and content hierarchy.

LIVE SITE: newburyportart.org

CLIENT
Confidential Insurance Provider

PROJECT
In collaboration with a prominent consulting firm, I had the opportunity to evolve this Client’s brand. I brought to life their mission of simplifying auto insurance by crafting a lively visual style for their social media posts and email communications. Drawing inspiration from the iconic imagery of automobiles, I infused these assets with a sense of playfulness, using driving-related language and portraying a car in different scenarios.

CLIENT
Cisco

SCOPE
Teaming up with Envision Marketing Group, I had the opportunity to collaborate with Cisco on a branding project for one of their internal sales organizations. Our goal was to represent the 3 distinct regions of the group within a single mark. Together with the team, we came up with symbolic references for each region, which I ultimately integrated into a cohesive logomark that was on point with the Cisco brand.

CLIENT
OneBeacon Insurance Group (now Intact Specialty Solutions)

SCOPE
This project entailed a comprehensive website overhaul for a specialty insurance organization. Collaborating closely with their internal Marketing and IT teams, we embarked on a ground-up rethink of the site's architecture. Leveraging insights from previous site analytics and feedback from their customer call center, we streamlined the user experience, ensuring faster access to vital information.

Furthermore, we tailored the homepage to cater to the distinct needs of their three primary audience segments. To execute this project efficiently, we embraced an Agile approach, employing Scrum and Jira for streamlined development.

In October 2020, OneBeacon underwent a company-wide rebrand to become Intact Specialty Solutions, aligning with their Canadian owners. During this transition, the website was rebranded but much of the core architecture and design elements established during the previous year’s redesign were maintained.

LIVE SITE: intactspecialty.com

CLIENT
Ixia (now Keysight)

SCOPE
Envision Technology Marketing Group brought me on board for this project, where I had the privilege of harnessing the brand of Ixia, a global computer networking company operating in approximately 25 countries before its acquisition by Keysight Technologies Inc. I was tasked with ideating and crafting a range of marketing collateral and templates to empower Ixia's in-house design team.

CLIENT
Confidential Digital Technology Provider

PROJECT
Through a partnership with a marketing agency, I was tasked with creating campaign imagery for a series of Tech Talks focused on the expansion of Broadband access across rural America. These talks aimed to inform and engage local town leaders and providers. From packaging to email templates, printed inserts, and web hero imagery, each asset was designed to elevate the Client's brand and spark engagement.

CLIENT
Rubbish To Runway

SCOPE
Rubbish to Runway showcases wearable art to raise funds for Long Way Home, a charitable organization that uses sustainable design and materials to construct self-sufficient schools.

As Rubbish to Runway had grown, websites were created ad hoc to promote events happening around the USA creating a disjointed brand experience. By creating one website to promote all the shows as well as a place to purchase tickets, donate and volunteer, users were presented with a more cohesive, brand experience.

CLIENT
St. George Woodworking

SCOPE
Logo design for a wood craft and general contracting company. The owners of the organization wanted the logo to show their products’ connection to nature. Using the maple leaf for its distinctiveness, the wood’s frequent use in high-end work, and nod to the original logo; the new identity shows a transformation of a nature element into a crafted piece.

CLIENT
SAP

SCOPE
Design of 36 social cards for speakers at the Sapphire Now Converge Conference. Working with campaign graphical elements and speaker headshots—silhouetted and retouched all headshots in Photoshop. All card were resized and repositioned for 4 different social sites.

CLIENT
IXIA

SCOPE
Design of a series of infographics for a cyber-security organization.

SCOPE
Illustration work for a multi-national software company. Starting with black and white line drawings supplied by the client, I was asked to develop the characters shown here creating a color palette and graphical effects to make them come alive.

CLIENT
SAP Success Factors

SCOPE
Design of a forty page industry report for online publication. Stock illustration elements were used as a foundation for cover design and section pages. The report included a hyperlinked TOC and over 25 charts and graphs.

CLIENT
SAP

SCOPE
Design of assets for various company marketing campaigns. Assets included print advertisements, a virtual tradebooth, and elevator and wall clings.

CLIENT
Newburyport Art Association

PROJECT
Design of annual appeal self-mailer for a vibrant arts organization dedicated to promoting members, providing art education and to keeping the visual arts accessible to all.